Seth Tibbott’s In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based
Foods Before They Were Cool is the story of having passion and being in the
right place at the right time.
Tibbott loves nature and began by taking people out into
nature for periods of learning and reconnection. This led him to build tree houses for
adults and seeking out healthful foods, such as tofu, and, in a hippie group,
tempeh.
Tempeh was Tibbott’s first big success – seeking to make
Tempeh as popular as granola. He had his
ups and downs – doing the lion's share of the work himself and not being too
concerned about how much money he made or lived on – though he was shooting for
the magic goal of a profit of $1,000 a month.
He did make a go of his tempeh business, earning more
than he could have ever imagined – selling the company off when it became large
enough. Then he wondered what to do next
– and friends introduced him to a stuffed tofu to replace turkey on
Thanksgiving – and the rest is history.
Tibbott worked on the recipe and perfected it into what we can find on
our supermarket shelves today.
Tibbott is passionate – and this book is an encouragement
to anyone who wants to make a business of their own. It takes lots of hard work with years of not
getting far. Still, that is no
guarantee. It takes both having a vision
or goal and being in the right place at the right time, as Tibbott was.
[This review appears on my blog, my
YouTube channel, Amazon.com, and Goodreads.com.]
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